This document is confidential. Enter the access code to continue.
SUDZ
on McClanahan
Development Prospectus & Build Plan
McClanahan Street, Oxford, Granville County, NC 27565
Conditional Go
A CLHG Builders LLC Development • Operated by Sudz on Maynard LLC
Prepared February 2026 • Confidential
Executive Summary
The Opportunity at a Glance
CLHG Builders LLC is developing a ground-up, automation-first, 24/7 self-service laundromat on its 6,792 SF CBD corner lot at McClanahan Street & New College Street in Oxford’s downtown historic core. CLHG owns the land, serves as general contractor, and takes an equity stake in the operating entity. Sudz on Maynard LLC (Cary, NC) — which has grown from $9K/month to $30K/month since 2021 — serves as the operational partner, contributing its brand, playbook, and SBA loan qualification.
$860K
Total CapEx
Standard Tier
$310K
Year 3 Revenue
Stabilized
3.06x
Year 3 DSCR
SBA min: 1.25x
~$55K
Cash Into Deal
$23K land + ~$36K injection
65%
EBITDA Margin
Year 3 stabilized
16 mo
Break-Even
Cumulative cash positive
$576K
5-Year Cash
Before tax
1,047%
5-Year ROI
On total cash invested
Verdict: Conditional Go — Score 7.4 / 10
Why it works: 54% renter rate (vs. 36% national avg), 25% poverty rate driving laundromat dependency, near-zero competition (one basic competitor closing at 9 PM + one closed laundromat), and $23K land acquisition. Conditions: (a) Confirm CBD parking requirements allow the build, (b) Navigate historic district design review, (c) Size CapEx to match smaller market ceiling.
Deal Principals
CLHG Builders LLC — Developer
Owns the McClanahan Street lot ($23K acquisition)
General contractor — builds at cost (no GC markup)
Provides SBA loan qualification + personal guarantee
Manages day-to-day operations via proven playbook
Contents
Table of Contents
01 Location & Trade Area Intelligence
02 Market Demand & Revenue Model
03 Brand & Marketing Plan (90-Day)
04 Automation Operating Model
05 Floor Plan & Layout
06 Equipment & CapEx (3 Tiers)
07 5-Year Financial Prospectus
08 Deal Structure & Financing
09 Risk Register & Mitigations
10 Build Plan & Timeline
A Sources & Citations
B Assumptions & Calculation Notes
C Immediate Next Steps
Section 01
Location & Trade Area Intelligence
Site Overview
Address
McClanahan Street, Oxford, NC 27565
PIN
1923.13-13-2535
Lot Area
6,792 SF (0.156 acres)
Zoning
CBD (Central Business District)
Setbacks
Front 5’ max / Rear 0’ / Side 0’
Corner
McClanahan St × New College St
Ownership
CLHG Builders LLC ($23K acq.)
Survey Date
February 5, 2026
CBD Zoning Advantage
Zero side and rear setbacks allow maximum buildable area. The 5’ maximum front setback means the building must be built close to the street — typical CBD requirement to maintain the streetwall character.
Historic District Alert
Oxford Historic District is on the National Register. If McClanahan St is in a locally-designated overlay, exterior design requires a Certificate of Appropriateness. Confirm with Planning Director Cheryl Hart (919-603-1117).
Trade Area Demographics
Sources: U.S. Census ACS 2023, World Population Review, northcarolina-demographics.com
Indicator
Oxford City
Significance
Population
8,972 (2024 est.)
Small but is county seat serving ~60K county residents
Renter %
54.4%
Exceptionally high (national avg ~36%). Renters are 3-5x more likely to use laundromats
Median HH Income
$48,135
Below NC median (~$62K). Lower income = fewer in-unit W/D
Poverty Rate
23.8–25.3%
Very high — strong laundromat dependency indicator
Median Age
43.1
Mature population with established laundry routines
Race/Ethnicity
54.9% Black, 34.7% White
Diverse; majority-minority community
Avg Rent
$1,097/mo
29% below national avg — confirms lower-income market
Growth Trend
-0.1% annual
Flat; not a growth play but stable demand base
Housing Stock
49% small apartments, 49% SFR
Many units without in-unit laundry
Competitive Landscape
Competitor
Location
Hours
Payment
Condition
Laundry Land — Oxford Coin Laundry
201 Roxboro Rd (~0.7 mi)
7am–9pm
Coin + Card
Basic; clean; has TV
Oxford Dry Cleaners & Laundry
1007 College St (~0.3 mi)
4am–6pm
All major cards
Dry cleaning focus
Oxford Coin Laundry
Oxford
CLOSED — confirms market has lost capacity
T & T Laundries Inc.
Henderson, NC (~12 mi)
Unknown
Unknown
34 years; wheelchair accessible
Competitive Gap Analysis
Location Fit Scorecard
Metric
Weight
Score
Weighted
Visual
Renter Density
20%
9/10
1.80
Income Profile
15%
8/10
1.20
Competition (lower=better)
20%
9/10
1.80
Population/Trade Area
15%
5/10
0.75
Visibility/Traffic
10%
6/10
0.60
Lot Suitability
10%
7/10
0.70
Growth Trajectory
5%
4/10
0.20
Downtown Revitalization
5%
7/10
0.35
TOTAL
100%
7.40
Conditional Go
Section 02
Market Demand & Revenue Model
Machine Mix & Pricing
All machines: Speed Queen Quantum Gold controls • Payment: Speed Queen App + Cash Kiosk • No coin/card on machines
Washers (10 Units — Quantum Gold)
Qty
Model
Capacity
Vend
Cost/Unit
4
SC20 Gold
20 lb
$3.50
$3,500
3
SC30 Gold
30 lb
$5.00
$5,200
2
SC40 Gold
40 lb
$6.50
$7,000
1
SC60 Gold
60 lb
$8.50
$10,500
10
$54,100
Dryers (5 Stacks / 10 Pockets — Quantum Gold)
Qty
Model
Cap/Pocket
Vend
Cost/Unit
3
ST030 Gold
30 lb
$0.25/5min
$6,500
2
ST045 Gold
45 lb
$0.25/5min
$9,000
5
$37,500
Payment: Speed Queen App + Cash Kiosk
Customers pay via the Speed Queen app (phone) or cash at the kiosk. Quantum Gold controls enable remote pricing, diagnostics, and app-based start. No coin mechs or card readers on machines. Software: $2,500/mo.
5-Year Revenue Projection
Dynamic Pricing Strategy
Window
Modifier
Goal
Weekday 6am–4pm
-10%
Fill off-peak capacity
Weekday 4pm–10pm
Standard
Peak demand capture
Weekends all day
+5%
High demand surge
Late night 11pm–6am
-15%
Attract shift workers
Loyalty members
-5% always
Retention
Bundle & Loyalty Concepts
Sudz Club Pass
$49/mo for 8 washes (20/30 lb). Locks in regular customers.
Family Bundle
4-pack of 40 lb washes for $22 (save $4). App-only purchase.
First Visit
1 free dry cycle via QR code. Drives trial during grand opening.
Section 03
Brand & Marketing Plan
Brand Positioning
“Oxford’s Only 24/7 Modern Laundromat”
Always Open
24/7, unlike any competitor
Always Clean
New build, Sudz standard
Always Easy
Pay from your phone
Always Safe
Cameras, lighting, support
90-Day Marketing Calendar
Pre-Opening (Weeks -8 to 0) — $1,350
Week
Action
Budget
-8
Google Business Profile created; construction progress photos
Prime rate 6.75% as of Feb 5, 2026 (Lendio). SBA 504 CDC rate pegged to 10-year Treasury + ~0.5-0.75%.
Land Valuation Note
CLHG acquired the lot for $23,000. SBA equity injection uses appraised FMV, not purchase price. A 6,792 SF CBD corner lot may appraise at $40K–$65K ($6–$10/SF). If appraised at $50K, cash out-of-pocket for injection is ~$36,000. Total cash into deal: ~$59,000.
Sensitivity Analysis
Scenario
Year 3 Revenue
EBITDA
DSCR
Status
Bear Case (-25%)
$232,500
$124,700
1.89x
Safe
Base Case
$310,000
$202,200
3.06x
Strong
Bull Case (+15%)
$356,500
$248,700
3.77x
Excellent
Stress Test Result
The model maintains DSCR > 1.25x (SBA minimum) in virtually all scenarios. Even Bear Case (-25% revenue) shows 1.89x DSCR. Revenue must fall below ~$190K/year (>38% below base case) to breach covenants.
Section 08
Deal Structure & Financing
This Is CLHG’s Deal
CLHG Builders owns the land, acts as general contractor (building at cost), and takes an equity stake in the operating entity. Sudz on Maynard brings the brand, the operating playbook, and — critically — the SBA loan qualification through 4+ years of proven revenue growth.
Recommended
Option A: Land → Equity Swap
CLHG contributes land to Sudz on McClanahan LLC (new entity). In exchange, CLHG receives an equity/membership stake. No lease, no rent — CLHG profits through ownership distributions.
Pro: One entity, one balance sheet — cleanest for SBA. Land equity counts toward 10% injection. No lease payments eating cash flow. CLHG profits as an owner, not a landlord.
Watch: Consult CPA on tax treatment of land contribution; define membership % in operating agreement.
Option B: Ground Lease
CLHG retains land ownership and leases to the operating LLC at sub-market or $0 rent. Sudz entity borrows and operates.
Pro: CLHG retains land title; clean separation of assets
Con: $0 rent = no direct income for CLHG. SBA requires formal lease on file. Land not on borrower’s balance sheet — may complicate equity injection.
Option C: CLHG Borrows Directly
CLHG Builders takes the SBA loan itself, contracts Sudz on Maynard as manager via a management agreement.
Pro: CLHG controls everything; Sudz has no ownership exposure
Con: CLHG has no laundromat operating history — SBA underwriting is harder. Cannot leverage Sudz’s $350K/yr track record.
Why Option A Wins for Financing
One entity owns everything. The new LLC (Sudz on McClanahan) owns the land (contributed by CLHG), the building (built by CLHG at cost), and the equipment. One balance sheet = clean SBA underwriting.
Land equity counts toward SBA injection. CLHG’s land (appraised $40K–$65K FMV) goes directly toward the 10% equity requirement. Less cash out of pocket.
Sudz’s track record qualifies the loan. As a member of the new LLC, Sudz on Maynard’s 4-year operating history and $350K/yr revenue become the new entity’s qualification basis.
CLHG profits as an owner. No lease income to report. CLHG receives member distributions from laundromat cash flow — proportional to equity stake. As the business grows, so does CLHG’s return.
CLHG builds at cost. As GC, CLHG eliminates the typical 15–20% general contractor markup — a potential savings of $75K–$100K on construction.
Capital Stack
SBA 504 Key Requirements
Requirement
Status
Notes
Owner-occupied (51%+ of space)
Met
100% owner-operated laundromat
Net worth < $20M
Met
Well below threshold
Avg net income < $5M (2 prior years)
Met
Well below threshold
10% equity injection
Met
Land equity + cash at close
Job creation (1 per $90K CDC)
Conditional
~4 jobs; community development goal may satisfy (25% poverty rate)
Business operating history
Met
Sudz on Maynard: 4+ years, $9K→$30K/mo growth
Section 09
Risk Register
#
Risk
Prob.
Impact
Mitigation
1
Small market ceiling (~9K pop)
Med
High
Size to Standard tier; preserve WDF optionality
2
Historic district design review delays
Med
Med
Engage OxForward early; facade grant may offset
3
Parking requirements exceed lot capacity
Low
High
Confirm with Planning before design; CBD often waived
Estimate for Oxford CBD; confirm with Granville County assessor
Important Disclaimers
All revenue projections are estimates based on market comparables and industry benchmarks. Actual results will vary.
Equipment pricing must be confirmed with Martin-Ray Laundry Systems (NC Speed Queen distributor) via formal quote.
Construction costs should be validated with local contractors and architects during pre-development.
SBA financing terms are subject to lender approval, creditworthiness, and current market conditions.
Utility costs based on Oxford Utilities published rate schedules; actual usage patterns will affect totals.
Appendix C
Immediate Next Steps
This Week
Call Oxford Planning Director Cheryl Hart (919-603-1117) — Confirm laundromat is permitted in CBD; get parking requirements; ask about historic district design review
Call Oxford Utilities (919-603-1120) — Confirm water, sewer, gas, and electric capacity at McClanahan Street for commercial laundromat